From Search Engine Watch
It may seem odd to see a post about how to launch an ad campaign on YouTube for the holidays. But you’d be surprised how many marketers who are using Facebook or Twitter still aren’t using YouTube.
EMarketer estimates that among U.S. companies with at least 100 employees, 83 percent will market on Facebook this year, compared with just 53 percent on Twitter, and 36 percent on YouTube.
Why Launch an Advertising Campaign on YouTube?
In August 2012, YouTube had 157 million unique visitors in the U.S., Facebook had 161 million, and Twitter had 45 million, according to Compete PRO. So, YouTube reaches almost as many people as Facebook does and about 3.5 times more people than Twitter.
And according to Google Campaign Insights, YouTube video ads, on average, drive a 20 percent increase in traffic to a company’s website and a 5 percent increase in searches for that business. So, YouTube video ads get results.
Even small businesses are discovering that ad campaigns on YouTube are a great way to engage customers – especially during the holidays.
For example, Rokenbok used YouTube’s TrueView video ads to promote holiday bundles last year. YouTube was the number one source of traffic to the toy company’s website, and 50 percent of Rokenbok’s customers come from YouTube.