YouTube Marketing

From Search Engine Watch

How to Launch an Ad Campaign on YouTube for the Holidays

It may seem odd to see a post about how to launch an ad campaign on YouTube for the holidays. But you’d be surprised how many marketers who are using Facebook or Twitter still aren’t using YouTube.


EMarketer estimates that among U.S. companies with at least 100 employees, 83 percent will market on Facebook this year, compared with just 53 percent on Twitter, and 36 percent on YouTube.

Why Launch an Advertising Campaign on YouTube?

In August 2012, YouTube had 157 million unique visitors in the U.S., Facebook had 161 million, and Twitter had 45 million, according to Compete PRO. So, YouTube reaches almost as many people as Facebook does and about 3.5 times more people than Twitter.

And according to Google Campaign Insights, YouTube video ads, on average, drive a 20 percent increase in traffic to a company’s website and a 5 percent increase in searches for that business. So, YouTube video ads get results.

Even small businesses are discovering that ad campaigns on YouTube are a great way to engage customers – especially during the holidays.

For example, Rokenbok used YouTube’s TrueView video ads to promote holiday bundles last year. YouTube was the number one source of traffic to the toy company’s website, and 50 percent of Rokenbok’s customers come from YouTube.

Read more and view the videos!


About reinhartsouth

2008 wasn’t the best time to open a new office, but the Charles Reinhart Company looked to expansion as the way to ensure the future. Reinhart South, now located on the corner of State Street and Eisenhower Boulevard in Ann Arbor, opened January 7, 2008 in a small office on Washtenaw Avenue. Facing the bleakest economic situation since the great depression, Manager Dawn Foerg began the process of recruiting top real estate talent to the company. One agent at a time, South grew. By early 2009, 15 agents called the South office home. Still fighting the economic crises, the office grew to more than 40 licensed Realtors by the end of 2010. Today, South is among the five top producing offices in Ann Arbor.
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